REF. CREATIVE LAB
REF YOUR SUMMER
A creative movement for fashion brands ready to go global.
This isn’t just a campaign —
It’s how your brand becomes part of the culture.
We take your brand into real life — from the coast of Portugal to Copenhagen Fashion Week — through content, creative strategy, and immersive activations that feel like summer: bold, free, and unforgettable.
Whether at a rooftop party, on a European beach, or backstage at fashion week, we make your brand part of the story everyone wants in on.
Because visibility is easy. Relevance takes intention.
WHAT DO WE DO
We build magnetic brands through creativity, culture, and connection.
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Creative Direction & Campaigns
From concept to execution — we craft campaigns that are visually powerful and emotionally intelligent. -
Content Production
From dreamy summer visuals to viral formats, we produce scroll-stopping content that actually sells. -
Cultural Activations (CPHFW + Fashion Weeks)
We activate your brand at the right moments and places — like Copenhagen Fashion Week, pop-ups, and lifestyle hotspots across Europe — always with intention and storytelling. -
Brand Universe & Props
We don’t just show your brand — we build a world around it. From visual identity to curated props and set design, every detail is crafted to express your essence. -
Graphic Design
From posters and invites to stickers and packaging, we design everything your brand needs to show up with impact — online and offline. -
Global Positioning
We help your brand expand without losing its soul — with strategy that resonates across cultures.
WHY JOIN US
Because standing out in 2025 requires more than pretty posts.
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Create content that lives beyond social media.
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Activate your brand in places that matter.
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Tap into the travel-driven shopping mindset.
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Build community before the product drop.
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Be part of the cultural conversations shaping the summer.
WHO IS IT FOR
For brands that think beyond borders.
For founders who want to grow without losing identity.
For labels with aesthetic power and real vision.
For creatives ready to lead the next wave.
